The Fun Theory

If stairs played musical notes when you walked on them, would you be more likely to take them?

Volkswagen has launched a popular new campaign called “The Fun Theory” which is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better.” It turns out that 66% more commuters opted for stairs over the escalators!

So what do you think, would you take the stairs if they were musical?

 

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